What is more powerful than Why, yes it is.


What is more powerful than Why’ is a statement not a question.

I saw this tweet by Jamie Dunn @ JDEntrepreneur this morning

‘The “Why” should always be bigger than the “How“… Focus on the reasons why you’re doing something, instead of how you’re going to do it.’

Which is perfectly correct in that when you focus on ‘How’ you are going do something you lose the spark of energy, the passion for the initial reasons are you doing it. These reasons are the real insight into ‘What’ you want to achieve.


If you look at the recent disturbances, they were termed Riots but once they got past the initial activity were just opportunist looting in the main, and ask two questions with the same intent yet different structure, you will elicit different responses.

Qu: Why are you kicking that window in?

Answer: Cos I want that pair of trainers

Qu: What will you (do you hope to) achieve by kicking that window in?

Answer (if they actually had an agenda):
I hope to make a political statement about the unjustified shooting of Mark Duggan in Tottenham
I hope to make a political statement about the lack of opportunities for young people in the job market
or maybe even
I want to get that pair of trainers so i can sell them to get £20 so that I can put some dinner on the table for my family tomorrow night.

Unfortunately the more likely answer from the looters is:

I want to look cool in a nice new pair of trainers.


When you ask ‘What’ you as the questioner are prompted to add the ‘do you want to achieve’ or ‘are you hoping to get out of’ etc therefore making your initial question more explicit and focus around what you want to achieve.

Why did I write this blog?

Because I enjoy playing with the language we use day to day.

What do I hope to achieve by writing this blog?

I want other people to question the language they use and challenge themselves to get better outcomes.

So I will leave you with 2 questions that you can ponder.

Why does that person annoy/frustrate/upset you?
What do you get out of letting that person annoy/frustrate/upset you?

I am not expecting you to be able to fully answer the second question (or understand the answer you come up with), that is where coaching comes in all I want you to see is that you get two totally different answers.

If you would like to find out more about how restructuring the language you use day to day can help you change your perspective and therefore the results you achieve, please call me on 0118 324 1010.

You can achieve everything you want,

You can achieve everything you want, you just need to know what you want to achieve.

Achieving your dreams is centred around knowing dreams. If you know where you are going, you can work out the best route to take, if you just “don’t know” you can only guess where you will end up.


Making your own connections

I first met Jamie Dunn (@JDEntrepenuer) via a random search on twitter on 20th Aug 2010. Having taken a look at his website I knew he was someone that would be going places and would make great achievements. So I offered him my support. (First Tweet – @JDEntrepreneur If i can help in any way, please let me know. ) We have been in regular contact since with Jamie being a keynote speaking at JCI Inspiration Day in Reading and providing each other with regular support and advice. Being able to give assistance to your connections when they need it inevitably leads to them providing assistance when you need it.


How did I know Jamie would be going places?

Well at the age of just 18 (at the time) he had clear goals. He had set himself targets and published them for all to see. He had committed to them personally, as well as publicly and was taking positive actions to achieve them.
Basically he was prepared to challenge himself and relished the opportunity to succeed.


So where is Jamie going?:
Ultimately, to the top, Jamie is going to be one of the influential people in business and social enterprise that you hear consistently about over the next 10-20 years.


In the short-term he is going travelling to spread the word and inspire young people in 19 countries. At the end of April Jamie Tweeted that he had a new idea. I have learnt that this is always a good good time to give him a call, so we had a chat. He had decided to visit 19 countries, in 19 days on a budget of £1000 with the goal being to proved that you can do anything, you just need to find a way to do it.

This fits in nicely with his position as BXL Youth Ambassador where he is responsible for actively inspiring young people to make their own choices and achieve their potential. Therefore this project is a great chance for him to stamp out the some of the yeah, but I can’t, its too hard, its it will cost too much, I wont get any support, statements that you often hear when an idea comes to life.


So is Jamie doing this alone? Yes and No.
Yes – He will be travelling alone
No – His first reaction to the idea, was who can help me achieve this? Who do I know that can give me ideas, help with the concept, work on logistics, give me ideas on what to do while I am there. He has even asked for a suggested list of books to read while travelling!


As I have mentioned, I have talked to Jamie about the project, I have reminded him to take advantages of his links with JCI, by talking to Solveig Malvik (JCI UK Marketing Director and 2011 Deputy National President). We are working with Jamie to get him contacts in some of the countries to enable him to share his message and the lessons learned from BXL to an International audience.


Jamie sets off on 19th June and you can follow his progress on the planning and on the actual trip on his website (http://www.jamie-dunn.com/uncategorized/19-countries-19-days)

He has set himself a clear goal and is well on his way to achieving it.

Therefore: What is your dream, Personal, Professional, or Business?

Once you have decided what it is, get on with it, talk to people, find a way to make it happen. If you would like some help feel free to contact me.