A slight adaptation of the familiar ‘Begin with the end in mind’ the often quoted 2nd habit from Stephen Covey, and I feel a valuable one.
We hear so many Social Media experts telling us how good all of the different social media channels are and that they can drive traffic to your site, but how or why?
Tweet this, Youtube that, Liking it on Facebook, or simply Linking it In, just have a quick look at how much work you are doing, I have mentioned four and there are many more, are you quadrupling your workload by putting information on them all?
This week is Social Media Week, a series of workshops and presentations being held locally and globally, I have been to 4 so far in London, (http://socialmediaweek.org/london/ ) there are many more around the world, and you could pick up so fantastic information. I know I have. It has built on information that I have received from various events recently including JCI Inspiration Day www.jcireading.co.uk/id2011
Before I go much further I am advocating formulating a strategy, there are plenty of social media experts our there to advise you about each channel, my role here is to help you to create an effective and productive strategy from which you will profit for many years.
The main point of this article is to get you thinking. Why use social media in your business? Simple answer is usually ‘to get people to………’ to do what? Call you? Buy from you? Look at your website?
The overriding theme that is coming through is actually none of the above:
It is actually ‘engage people’
Once you engage them, you can interact, inform, influence and help them. All of these activities can be done by providing information via a blog which drives people to your website. This information is a central repository that all of the channels guide people too, once there they can read, comment, discuss all of which brings them one step closer to wanting your product or service.
So in short, ‘Begin with a blog behind’ save time by putting everything in one place (your blog) then promote it via the channels (that you feel suit your business) this focuses both you and your audience to one place. Be consistent about making updates so that there is regular new content that people will want to come back to.
>>related article: The Social for Business Revolution, How to effectively write for social media.
References and Inspiration in 7 Habits of Highly Social Media – Intro